Selling can be simple if you see it through the eyes of your customers. Don’t focus all your energy on complex marketing strategies. With a well-structured outreach marketing campaign, your brand can attract new customers, allowing you to gain loyalty from those within your community.
First, you need to identify what type of customer you are attracting and how you should handle them. The purpose should be to create an environment where they feel comfortable and are willing to trust you, as well as your products and services.
Here are a few of the most common types of customers:
Spectators: These are customers who are not looking for anything specific, but if they find something that intrigues them, they may show some interest.
Make sure to capture their attention with an excellent presentation of your products or services. Offer them all the information they need. These are potential customers who will return once they have made a decision. If you only showcase yourself through social media, then create an eye-catching profile and include any relevant information, so they can easily reach you.
Bargain Hunters: Some customers shop exclusively to get the biggest bang for their buck. Keep in mind that they have a specific objective. Statistics have shown that these are usually customers who buy a few times but will buy in bulk as long as they think they are getting a good deal.
That said, your offers, discounts, and sales must be clear. Use eye-catching signs at the registers, and be sure to run social media campaigns that showcase and effectively communicate any special pricing.
Impulse customers: Some people have a higher predisposition to buy right away than others. With these types of customers, you don’t need to offer a lot of information. Give them the right incentive, and they will be ready to buy.
The smartest thing to do with these customers is to use the scarcity technique. Let them know if they don’t buy right away, then they will miss the chance to take advantage of an amazing sale.
Discount seekers: This type of customer won’t buy unless you give them a discount. If you sell through e-commerce, make it easy for them to find discounts. If it is face-to-face, depending on the type of business, you may have to negotiate. The main thing is not to lose money, take advantage of the possibilities of discounts or freebies that you can offer without affecting your profit margin.
Dissatisfied customers: Nobody wants to have this type of customer because it can negatively impact your brand. However, every business will have to deal with one at some point.
The most important thing to do is give them great service and understand what caused them to become unhappy. Once you have solved the issue, make a point to prevent it from happening again. If you act quickly and handle it well, you may be able to turn an unhappy customer into a loyal one.
Let them know that it is essential to have customers who are not afraid to express their opinion because it will help your company grow. Don’t forget to solve their issue quickly and offer them some form of compensation for the inconvenience!