Pedro Turushina is the Director of Marketing & Business Development for the Hispanic Chamber of Commerce of Metro Orlando (HCCMO) responsible for the strategic direction of all aspects of the Chamber’s marketing and communications activities related to memberships and sponsorships as well as trustee recruitment, engagement, and retention. Mr. Turushina develops proactive programs to increase membership engagement, while also spearheading strategic community and governmental efforts to cultivate and build partnerships with key stakeholders. In his role, he drives innovation, fosters collaboration, and positions the HCCMO as a catalyst for transforming lives through business ownership, and strengthening the Hispanic community in Central Florida and surrounding areas.
A native of Colombia, Pedro has lived in Orlando since he was 13 years old. He attended the University of Central Florida, where he earned a Bachelor’s Degree in Fine Arts. As a dedicated community leader, Pedro organizes and manages multiple groups forming a collaborative business mindset to create a bridge of connectivity between consumers and local enterprises with the goal of yielding economic growth.
Prior to working at HCCMO, Pedro was the founder and Creative Director at a reputable and prominent marketing agency based in Central Florida. As an entrepreneur, Pedro focused on finding opportunities to participate in programs that deliver access to tangible business opportunities, connect with procurement decision-makers, and offer practical support to the Central Florida entrepreneurial community. As part of his previous efforts in strengthening the business community, he joined HCCMO and Prospera in various signature events as a key marketing resource to strategize from the conceptual stage to the creation and execution of their programs. Pedro is committed to assisting the HCCMO with cultivating strategic partnerships, implementing innovative outreach strategies, and developing robust targeted communications, all anchored in the high value he places in exercising authenticity.