Networking, contacts, business partners, list of clients…..at some point you probably heard or read about these terms and may have already joined a few events to enjoy the networking everyone talks about.
But how can you make it work effectively for you?
Let’s start by understanding that networking is based on building professional relationships with people, which eventually turn into contacts you can do business with or collaborate with in the future. Networking is nothing more than working your “network” of contacts.
If you look at it that way, it is clear that every business professional or entrepreneur must establish a solid network of contacts to gain growth opportunities and business support.
Now let’s review 10 ways to help you achieve this goal.
- Have clear objectives: Before attending a networking meeting or event, establish what you want to achieve. Do you want to promote a product? Find business partners? Seek funding?
- Attend the right events: It is key to attend an event geared towards an industry that interests you.
- Prepare your elevator pitch: It is essential to have a short speech prepared that describes the work you do, what your business is about, and its benefits. Adapt it and make it dynamic, so you do not say the same thing repeatedly.
- Work on your personal brand: At events, people will not see your office or place of business. They will meet YOU, so you must become the image of your business.
- Attend events alone: Although the easiest thing to do would be to attend events with a guest, going alone will force you to talk and meet more people.
- Avoid selling: The purpose of networking is not to sell, it is to create relationships, expand contacts and seek potential customers, so you must be very careful and respectful with how you relate to others.
- Continue with communication: Obtaining contacts is a great step, but networking does not end there. Maintaining a sustainable relationship over time implies being present, for which social media plays an important role.
- Learn from your mistakes: You may make a few mistakes at your first event, but don’t worry, learn from them, and do not repeat them at the next one.
- Offer more than you ask for: Remember that networking is a two-way street. People will be more open to developing partnerships with those willing to help others, even selflessly.
- Create opportunities: Create your own spaces for networking. Grab some coffee or attend an event to build customer loyalty. Any time is good.
Effective networking may be difficult at first. But don’t get discouraged, follow these tips, and you will find yourself closing deals, developing partnerships, and supporting others in no time.
And remember that our events are designed, so you can put these tips into practice. If you have not attended any of them yet, then now is the time to attend them with your head held high.
Check out the calendar for our upcoming events. We will be waiting for you!
